Rivernorth is a media company and studio located in Denver, Colorado. The proprietors had just purchased a new, larger studio location. I was brought in to create their logo as the one they were using was just plain text.
I interviewed the owners about their business and conducted my own research into the name and its significance. I learned that RiverNorth is an area of downtown Denver and was affectionately referred to by locals as ‘RiNo’.
Taking this into account, I knew I wanted to incorporate a rhino in the logo and did so over multiple iterations by carving out negative space between the words River and North. I also replaced the rhino’s horn with a compass needle pointing north to drive the point home. This logo is currently in use by River North and hangs as a large sign on their studio building.
RiverNorth was also looking to revamp their website and had a web designer on staff for whom I created a styleguide that you can check out here.
